Founder & CEO


Iris Shokoff is well known in the direct marketing industry for her media and marketing skills. For over 30 years, she has handled media campaigns for a wide range of business categories, including collectibles, check printing services, vitamin/health products, magazine subscriptions, catalogs, financial services and not-for-profit.

In 1989, she launched ISA Advertising as an independent direct response media buying service. Prior to 1989, Iris spent the bulk of her career in senior management positions at various direct marketing agencies; seven years as executive vice president of Grey Direct where she developed a media department for them and two years as senior vice president of Rapp & Collins where she created a direct response television buying unit. Previously, Iris worked for ten years at Wunderman Worldwide as vice president, media director.

Iris has been program committee chairperson for Direct Marketing Day in New York. She is a member of the Direct Marketing Association and serves on its committees. Iris is Treasurer of the Direct Marketing Idea Exchange and serves on its board of directors and executive committee. She has also served on the board of advisors for Target Magazine. Iris is a former board member of the Direct Marketing Creative Guild and was a former adjunct professor at New York University, Center for Direct Marketing. She is a frequent speaker at industry conferences.